Domino's Digital Marketing Strategy Focuses on Investment In Marketing and Innovation

Domino’s says investment in marketing and innovation will be key to growth in a post-pandemic economy, as it aims to hit sales of between £1.6bn to £1.9bn this year.

The fast-food brand has outlined a multi-year strategy for driving growth, which focuses on leveraging market opportunities, digital capabilities and its brand.

With the launch of this new strategy for growth, Domino’s is looking to take advantage of the momentum built up over the past year as people were forced to dine at home more frequently.

Domino’s credits its strategy to balance investment in brand and data for driving sales throughout the pandemic. The company has posted sales of £1.3bn for the year, a 11.4% rise compared to the same period in 2019, with underlying profit before tax at £101.2m. More……………..