MARKETING STRATEGY
With in-depth research and competitor analysis I can help you identify the needs and wants of your customers & consumers. This will give us the basis and understanding for a marketing & comms plan. Creating a marketing strategy challenges and develops the understanding & measurement of where you are and where you want the business to go. Most importantly, I’ll help you identify the best ways to understand the impact of your marketing & comms tactics on the market and your goals. Marketing Week says….
BRAND DEVELOPMENT
Your brand is not just a logo, a letter head or a website. It’s a statement of you / your business’s personality and values, who you are as a business and what sets you apart from your rivals. I can help you “dig deep” into what you need your branding to convey, to develop a successful brand that leaves a permanent mark with your target market and customers. I can assist & guide you to build a brand that can be used on all web, digital, social media & traditional based comms. Marketing Week thinks……
COMMERCIAL TACTICS
I am an experienced commercial marketer and very comfortable with pricing, negotiations and contracts in addition to the way sales fits with marketing. Pricing is one of 4 key pillars of marketing, and in current times, extremely important in the commercial mix. Matching consumer needs, competitor analysis and “supply & demand” we can formulate your pricing policy. I can pull together your sales data by product, by channel, by customer etc and some final analysis. I’m also experience in sourcing, establishing the perfect match or partner for your product, market and business.
We provide marketing services & solutions in Inverclyde, Renfrewshire, Glasgow and surrounding areas. If you are looking to expand your business outwith your core geographical area we have the required regional & national knowledge.
DIGITAL MEDIA
The way we promote our business’ has totally changed over the years, particularly in today’s “pandemic” & social distancing. Web and digital communication has grown enormously over this period, and consumers are engaging with companies & brands in ways which are foreign to some business’s. I can help you identify a fresh approach to how you and your company re-engage with your existing demographic or target growth in new segments, assisting with the language in which to get your message over. Marketing Weeks opinion…..