Why marketing has proven its ‘power’ in a crisis

Kerry Foods CEO Nick Robinson believes marketing has more than proven its value to help brands thrive in a crisis. Over a difficult 18 months of restrictions, uncertainty and pressure on business, brands have truly experienced “the power of marketing”…….. a fact he appreciates, given his more than two decades spent as a marketer at brands such as Diageo and Coca-Cola.

The above statement by a proven / successful and strategic marketer bears out the true benefits of initial and following a traditional 4Ps marketing plan. It is times like these that it’s so easy to “cut corners” on your strategy and end up far off the revenue & profitably plan you need to prosper, or even more importantly- survive.